The Sports Backers announced today the first annual CarMax Tacky Light Run will be held on Saturday, December 14, 2013, at 6 p.m. This six kilometer (3.72-mile) holiday-themed fun run takes one of Richmond’s favorite traditions – tacky holiday lights – and meshes it with a celebration of an active lifestyle.

“The trend we’re seeing in the industry is that running is becoming more and more of a social sport. People want to share their experiences with friends and family, both physically and through social media outlets,” said Sports Backers executive director Jon Lugbill. “With all of the energy, lights and decorations out on the course, the CarMax Tacky Light Run will perfectly mirror that trend.”

The CarMax Tacky Light Run starts and finishes in Midlothian Mines Park, looping participants by some of the most festive homes in the adjoining Walton Park neighborhood.

An untimed event, the CarMax Tacky Light Run is fit for families and groups alike. Team rebates will be offered to encourage group participation. Teams with six to 14 members will receive a $3 rebate on all entries, and teams with 15 or more members will receive a $7 rebate on all entries.

Participants have the ability to make a donation at the time of registration to the official event charity, Kicks & Wheels, a partnership between the Sports Backers and the Richmond Area Bicycling Association (RABA).  Funds raised will benefit children in underserved communities with the gift of athletic shoes and bikes during the holiday season. These shoes and bikes will be distributed to pre-qualified, low-income families in the Richmond region.

To kick off the registration period, the Sports Backers are celebrating “12 Days of Tackiness” on the CarMax Tacky Light Run Facebook page. During this 12-day period, contests and discount promo codes will be posted daily. For more information or to register for the first annual CarMax Tacky Light Run, please visit www.sportsbackers