Sports Backers Launches Online Store

November 17, 2017 · 0 minute read

The Sports Backers are getting into the merch market, launching a new online store for event merchandise, training gear, and a selection of other RVA-themed active living apparel. It’s all available at The online shop went live on November 15 and is currently accepting orders for all items in stock.

Items include the 2017 Anthem Richmond Marathon and Markel Richmond Half Marathon finisher jackets, along with a variety of other Richmond Marathon-related items. The SBS say you should order by November 30th to allow plenty of time to receive the jacket before the holidays.

“We are excited to launch this new online store and make our merchandise and apparel available to a wider audience,” said Sports Backers Retail Manager, Alison Hale. “It’s a great way to celebrate an active lifestyle and will help support our non-profit mission to create and support active living opportunities throughout the Richmond region.”