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Frontier Project, Sports Backers roll out business biking competition

May 15, 2014 · 1 minute read

Starting tomorrow The Frontier Project, in conjunction with Bike Walk RVA and the Sports Backers are rolling out a brand new contest called “Business for Biking.”

Screen Shot 2014-05-13 at 1.41.14 PMThe idea behind Business for Biking, a friendly contest among Richmond-area businesses, is to promote active transportation habits and work environments. Tomorrow, May 16, is National Bike to Work Day, and the Frontier Project is asking for RVA companies to participate by signing up their business and as many employees as they can encourage to join and pledge to donate a decided upon amount, at the discretion of each company, to Bike Walk RVA.

The way it works is relatively simple: Employees log their round-trip commutes by bike into a system The Frontier Project provides each company each week through the end of June. Each commute equals a dollar figure donated to Bike Walk RVA on behalf of the company.

And as with any contest worth its salt, there will be prizes for the winners. Giant Bicycles will be awarding one men’s and one women’s bicycle to the leading bike commuters at the end of June, and for the business that has the highest percentage of employees biking to work, the Sports Backers will award a new bike rack. Couple those with a special blend of Blanchard’s Coffee and free professional development workshops from the Frontier Project, and you’ve got a real competition on your hands.