The GreenLife tent at Dominion Riverrock.
After months of preparation, GreenLife Adventure Sports will open the doors to its first Richmond store tomorrow at 10 a.m. The outdoor recreation gear retailer also has a store in the Ghent neighborhood of Norfolk that’s been open less than two years.
Maybe you’ve seen GreenLife’s ad running for the past couple of days on our site. We’re excited to have then on board as a sponsor, and the RichmondOutside.com team will definitely be heading out to 9691 W. Broad St. tomorrow for the soft opening.
When I spoke with Richmond store manager Matt Hayden earlier in the week, he was busy unpacking gear and setting up displays.
“We’ll be working some kinks out, and then we’ll have our grand opening August 23rd,” Hayden said. “For that we’re hoping to have a lot of our vendors here; we’re gonna try to have tents and stuff set up in the parking lot. There’ll be food and beer, and we’ll be doing some giveaways, so it’ll be a nice party atmosphere.”
GreenLife had a booth at Dominion Riverrock, and Hayden said they gave away about 250 $10-off cards there, so he expects cardholders will begin trickling in over the next couple of weeks.
Things like the store sign and some of the posters that will decorate the walls haven’t come in yet, so the store doesn’t look exactly like it will for the grand opening in August, he added.
As for what the shop will carry, Hayden said, “We won’t have any fall stuff in for the soft opening. We’ll have a mixture of summer and fall for the grand opening.”
GreenLife — open Monday-Friday 10 a.m.-7 p.m., Saturday 10-6 and Sunday 12-5 — joins Carytown’s Walkabout Outfitter and REI in Short Pump in a suddenly-crowded field of outdoor gear retailers in Central Virginia.